Our trains are throwing us off the rails

in Lucky dip

One of the oldest usability principles tells you  to “Speak the user’s language”.

Are you getting increasingly annoyed at our train companies’ idiot-speak?

In the past few weeks I’ve been to Scotland, Hull, and Sheffield. On each trip a poor “member of the cabin crew” parroted out some pre-scripted drivel. Please have your travel documents ready. My what? Please refrain from smoking in the vestibule-ettes. The what-ettes? Your next calling point is Boxford. The what-point? For your convenience today’s cabin crew are muppets who will be serving a vast array of beverages… and on and on it goes.

Their sterile idiot-speak creates a gulf of affinity between us and them. Words matter – they create meaning and meanings give rise to emotions. In this case negative ones.

We sit there in their hermetically-sealed coffins, not just disengaged from the train company, but disengaged from travelling and, worse, disengaged from life itself.

Oh dear.  And relaaaax… 🙂

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