New book: Handbook of Global User Research

in Lucky dip

global research

The Handbook of Global User Research has just been written by companies within the UX Alliance, an association of user experience agencies, who provide clients with a global service.

From the table of contents and a sample chapter, the book seems comprehensive in scope, covering traditional research techniques as well as eye tracking, unmoderated testing, and web analytics. This is reassuring and will be very interesting. A couple of people have posted positive reviews on Amazon.com

If you do global research yourself, you might find a host of tips and lessons. If you commission global research, you’ll have a better idea of what to expect (and ask for) from your agency.

Buy if for £34.19 from Amazon in the UK.

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