Why connectedness matters

in Interaction design

Creating a feeling of connectedness to others is one of the elements of a positive user experience. Here I’m talking about creating a user experience in the true sense: stimulating positive mental states in the minds of your users.

A sense of belonging – how we feel and interact with those around us – is important to feeling safe and our well-being. We have evolved to attend and think about being with others who are like us. We seek out others with shared values, ideas and interests to feel this sense of connectedness.

Sharing and wanting to share is fundamental to the very nature of being human. This is one reason the internet is such a major development in human communications – because we are passionate sharers, seeking others like us.

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