From the category archives:

Interaction design

IT departments and the large IT consultancies often have difficulty staying close to customers. Layers of customer representatives, project managers, and business analysts try to translate requirements between customers – the people who use systems – and developers. Marketing teams, sales teams and account managers may further prevent developers getting direct access to customers. This […]

After years of working in IT, companies still regularly tell me that they no longer know all the systems they have or what they do. Isolated and fragmented systems are often welded together in unknown ways. To keep from losing control of systems like this, designers have to respond not with individual features or requirements […]

Today I listened to an interesting interview with AS Byatt, the Booker Prize-winning author. She suggested that social networks, formed and nurtured in applications such as Facebook and Twitter are replacing religion as way of identifying ourselves. Facebook is being used as a mirror. In generations past, religions were defined people and societies: what is […]

There are a number of ways to improve (eliminate, reduce, or speed up) the navigation in your applications, web sites, and devices. The most effective to is reduce the number of choices that you give users. Here’s an example. Over the past week I have been evaluating a web-based application aimed at small businesses owners […]

Marketing departments are often keen to show videos of managers and directors promoting their organisation. But customers are often reluctant to watch video content. Why? The bottom-line is that marketing messages often have little value to customers – the messages o ften have little useful content, nothing that customers can act on here and now. […]

Creating a feeling of connectedness to others is one of the elements of a positive user experience. Here I’m talking about creating a user experience in the true sense: stimulating positive mental states in the minds of your users. A sense of belonging – how we feel and interact with those around us – is […]

Think about when you were anticipating the arrival of your new iPhone, or computer, or latest PSP: When will it be delivered? What will the packaging be like? Will I have to set it up? What if I can’t connect to the internet?

Our lives are becoming flooded with new devices – for work, communication, entertainment, and so on. Laptops, flash drives, MP3 players, GPS navigators, gaming devices, and mobile phones communicate with each other, exchange information and share data. How do you design in this new world?

One of the weaknesses of Information Architecture as a metaphor for design is that it is relatively impoverished. It’s mainly concerned with the structure and classification, labeling and navigation of information. This is too restrictive as we move towards a world of information ecologies in which people orchestrate ensembles of devices and applications to achieve […]

Designing for people’s core needs, their long-term life goals and aspirations, creates lasting value. Professor Marc Hassenzahl in Germany, has done some great research into what makes great user experiences.