From the category archives:

UX Management

Silver projects are important to your company, but not as mission-critical as Gold projects.
Silver projects may make up the bulk of your projects and include those which:

Do not affect your customers directly
Do not affect primary personas
Affect secondary tasks or lesser-used functions
Address low-level interface issues rather than structural issues that really impinge on the user experience

Examples [...]

As the manager of an internal User Experience team you need to prioritise the projects to which you assign your staff. If you give a bit of help to all projects you’ll spread your staff too thinly - and the business-critical projects will suffer.

Prioritise your projects into one of three levels, Gold, Silver, or Bronze.
How [...]