From the category archives:
It’s funny, reflecting on what you learned on a project, what seemed to work, what felt right.
Yesterday I finished a five-week user research project in the employment and recruitment area, working alongside another researcher, Ash. I thought back how we’d tried hard to establish a rapport with the client at that first meeting, listened to [...]
One of the oldest usability principles tells you to “Speak the user’s language”.
Are you getting increasingly annoyed at our train companies’ idiot-speak?
In the past few weeks I’ve been to Scotland, Hull, and Sheffield. On each trip a poor “member of the cabin crew” parroted out some pre-scripted drivel. Please have your travel documents ready. My [...]
The Handbook of Global User Research has just been written by companies within the UX Alliance, an association of user experience agencies, who provide clients with a global service.
From the table of contents and a sample chapter, the book seems comprehensive in scope, covering traditional research techniques as well as eye tracking, unmoderated testing, and [...]
Diary studies are a useful way for understanding customers’ needs, motivations, and behaviors.
While they are cheaper than observing users over a long period of time, paper diaries tend to have problems:
Typically filled out once a day only (so subject to recall inaccuracy)
Rich detail may be forgotten or edited out by customers
Self-referential - talked about through [...]