Understand users’ and their needs to inform your design strategy
Identify what’s working well and what needs to be changed
Keep everyone engaged with user research
"The structure and calm that Fraser brought to what seemed like an overwhelming project was invaluable, as was his ability to effectively win over both stakeholders and suppliers.
Most impressive of all were his innovative ideas and his unfailing ability to turn a complicated idea into a really simple user interface. I genuinely enjoyed working with him."
- Vanessa Clynes, User researcher
"Fraser very quickly got to grips with the objectives of the test which was demonstrable in the speed at which he produced interview questions designed to reveal much more than I had anticipated.
The interview sessions had a consistent, calm energy that visibly put participants at ease, enabling more genuine, deep insights to emerge."
- Daniel Harris, Project manager
"Fraser is an incredibly confident, talented and professional UX specialist. During his tenure at Betfair, he successfully worked on several high-profile projects that he meticulously executed. His experience in the field of UX combined with his intelligence and natural aptitude, make him a truly valuable resource. I highly recommend him."